Monday, March 11, 2013
Thursday, March 7, 2013
3 Tips to Boost Your Home's Online Appeal
Since many home buyers search the Internet before ever stepping into a property, it is imperative for a Seller to do everything possible to boost their home's Internet appeal. This can be achieved in several simple steps.
Professionally cleaning the windows, turning on the lights, and opening the curtains to allow the natural sunlight to fill the house, will result in bright and inviting photographs.
In addition, just as important as light is to the buyer, is the ability for the buyer to imagine themselves in your home. By clearing all of the clutter and removing most personal artifacts and photographs, the Seller will paint a neutral and organized setting.
And lastly, the photographs should highlight all of the unique features of the home. For instance, if the home has a front porch, a photo of the porch with fresh flowers and a seating area, enhances the curb appeal and the home's interesting features. It allows the buyer to envision themselves sitting on the porch, perhaps enjoying the sunset or watching their children play.
Too often, we see photos accompanying MLS listings that are dark and uninviting. Usually, the space hasn't been prepared properly, and as a result, the listings tend to be on the market longer and may generate a lower sales price and less interest.
The reason we provide professional photography to all of our clients, is so that we are able to tell a true story about the home. We want the buyers shopping on the Internet to read our listings and view our photography, and to be excited about the house we are selling. Excited enough for them to want to come see the house immediately and to make them wonder if this is the one they have been looking for. Their dream home!
If you are thinking about selling your home sometime in the near or distant future, and are interested in knowing what you can do to boost the appeal of your home to prospective buyers, let us know. We would be happy to come over to your home and share with you our experience and advice.
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